It happens to the best of us, not once but several times. We remember a relative or friend’s birthday a few days after the actual date, and then we try to get over the embarrassed and guilty feeling by sending a belated greeting. After all, we can only use the “Better late than never” excuse so many times before the other person feels like an afterthought.

Human memory is not perfect, but a computer’s is. This is why it makes sense to sign up for a free birthday reminder service or download a free application that does this. It doesn’t cost anything, and it ensures that our birthday greetings are sent on time and thus, more meaningful for the recipient.